Selfridges Installation 17/06/2007
The enfile shop was installed in Selfridges Birmingham (designed by Future Systems) for a week in June 2007 as part of the New Generation Arts festival. Pemberton's shop was surrounded by the many other retail units contained within the prestigious department store, famous for its striking architecture and ambitious interior layout and design.
The intention of the endfile shop is to sell products that have all been made by one person, encouraging customers to reflect on the industrial processes of manufacture and mass production, the division of labour, the mechanisms of the supply chain, and the wholesale and retail systems that lie behind our boutiques, shops and stores.
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